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Due Diligence

Maya Burkenroad

  • Ponzi-Like Payments
  • $5.9M
  • Label
  • Potential Scam
  • SEC Charges
  • $112 Million
  • COO
  • Retail Ecommerce Ventures LLC
  • CASE NUMBER
  • 1:25-cv-24356
A = 0-25Low riskB = 26-50medium riskC = 51-75high riskD = 76-100critical riskD83 / 100POINTSRISK INDEX

ⓘ Weighted Risk Indicators

HIGH RISKCLASSIFICATION: FORENSIC INVESTIGATION|OSINT / OCCRP / ICIJ METHODOLOGY|PERIOD: 2020 – 2025

Maya Burkenroad

OSINT Investigative Report

Forensic analysis of alleged participation in a $112 million securities fraud scheme through Retail Ecommerce Ventures LLC — SEC Litigation Release LR-26413 (S.D. Fla., Sept. 25, 2025)

$112M
Alleged Amount Raised
From 660+ investors
$16.1M
Alleged Misappropriated
Personal use by Lopez & Mehr
$5.9M
Ponzi-Like Payments
Funded by new investors
8
Portfolio Companies
All allegedly unprofitable
Governance RiskLitigation ExposureRegulatory ScrutinyReputation ManipulationConsumer Harm SignalsFalse Advertising IndicatorsNetwork ComplexityUndisclosed Relationships

LEGAL DISCLAIMER: All information in this report is derived exclusively from publicly available OSINT sources including SEC filings, court records, and published news articles. This report does not assert wrongdoing. All allegations are unproven and remain subject to judicial proceedings. The subject is presumed innocent unless found guilty by a court of law. This report is presented for informational and research purposes only.

Executive Summary

Overview of investigation findings — all allegations pending judicial determination

On September 25, 2025, the U.S. Securities and Exchange Commission filed charges (LR-26413) against Maya Rose Burkenroad, Chief Operating Officer of Retail Ecommerce Ventures LLC (REV), alleging her participation in a fraudulent securities scheme that raised approximately $112 million from hundreds of investors.

The SEC complaint alleges that Burkenroad — cousin to REV co-founder Taino "Tai" Lopez — aided in material misrepresentations about REV's portfolio companies including RadioShack, Pier 1 Imports, and Modell's, while investors' funds were allegedly commingled and used for Ponzi-like payments. The complaint further alleges that REV's website falsely represented Burkenroad as having "over 10 years of experience managing multi-million-dollar companies," when her actual work history consisted of positions as a substitute preschool teacher, radio station promoter, and assistant to Lopez.

The SEC seeks permanent injunctions, civil penalties, and officer-and-director bars against Burkenroad. The case is pending in the U.S. District Court for the Southern District of Florida (Case No. 1:25-cv-24356). All allegations remain unproven.

INVESTIGATION PROFILE

SubjectMaya Rose Burkenroad
Primary RoleCOO & President, REV (2020–2024)
Other RolesDirector, Tuesday Morning Corp; Director, Wilhelmina International
ResidenceVirginia
OperationsFlorida (REV)
Co-Founders' DomicilePuerto Rico
Investigation Period2020–2025
MethodologyOpen Source Intelligence (OSINT)
RISK CLASSIFICATION
HIGH
Active SEC Enforcement Action

Identity & Background Verification

Comparison of claimed vs. verified professional credentials and background

KEY RELATIONSHIP FLAG

Maya Burkenroad is identified as the cousin of Taino "Tai" Lopez, co-founder and majority owner of REV. This family relationship raises undisclosed conflicts of interest concerns and contributes to the concentration of control within a tight inner circle. The SEC complaint cites this relationship as part of the governance risk profile.

Claimed on REV Website

ALLEGED FABRICATION
  • "Over 10 years of experience managing multi-million-dollar companies"
  • COO & President of Retail Ecommerce Ventures LLC
  • Presented as a seasoned executive to potential investors

Verified Professional History

VERIFIED
  • Substitute preschool teacher (pre-2020)
  • Radio station promoter (pre-2020)
  • Personal assistant to cousin Tai Lopez (pre-2020)
  • COO/President of REV: April 2020 – March 2024 (only verifiable executive role)
  • Director at Tuesday Morning Corporation (board role)
  • Director at Wilhelmina International, Inc. (board role)

JURISDICTIONS OF OPERATION & RESIDENCY

Virginia
Subject Residence

Maya Burkenroad's primary state of residence

Florida (S.D.)
REV Operations / SEC Case

REV operational base; venue for SEC complaint (1:25-cv-24356)

Puerto Rico
Co-Founders' Domicile

Tai Lopez and Alexander Mehr listed as Puerto Rico residents

Corporate / Network Mapping

Beneficial ownership analysis, structural risk indicators, and REV portfolio overview

LOW
Transparency Level
PARTIAL
UBO Identified
PRESENT
AML Risk Indicators
NONE
Independent CFO
KEY CONCERN:Alleged commingling of investor funds across portfolio companies and misappropriation by key personnel. No independent financial oversight identified. Burkenroad, Lopez, and Mehr served as sole signatories on all bank accounts.

CORPORATE STRUCTURE — REV HOLDING & SUBSIDIARIES

HOLDING COMPANY / MANAGER
Retail Ecommerce Ventures LLC
Majority Owners: Tai Lopez + Alexander Mehr (Puerto Rico)
COO/President: Maya Burkenroad (cousin of Lopez)
RadioShack Online LLC
Electronics
NO PROFIT (SEC)
Pier 1 Imports Online Inc.
Home Décor
NO PROFIT (SEC)
Dress Barn Online Inc.
Fashion
NO PROFIT (SEC)
Stein Mart Online Inc.
Retail
NO PROFIT (SEC)
Modell's Sporting Goods Online Inc.
Sporting Goods
NO PROFIT (SEC)
Linens 'N Things Online Inc.
Home Goods
NO PROFIT (SEC)
Franklin Mint Online LLC
Collectibles
NO PROFIT (SEC)
Brahms LLC
Unknown
NO PROFIT (SEC)

Hover over portfolio companies to see financial detail. Source: SEC Complaint LR-26413.

CONTROL CONCENTRATION ANALYSIS

A notable structural red flag was the absence of an independent Chief Financial Officer at REV or any of its portfolio companies. Instead, Burkenroad, Lopez, and Mehr served as signatories on all bank accounts and directly managed all financial decisions — creating concentrated control within a three-person inner circle bound by both family and business relationships.

Tai Lopez
Co-Founder / Majority Owner
Cousin to Burkenroad
Alexander Mehr
Co-Founder / Majority Owner
Business partner to Lopez
Maya Burkenroad
COO & President
Cousin to Lopez

Claims vs. Verifiable Reality

Interactive comparison of stated claims against verified evidence — click any row for full detail

"Over 10 years of experience managing multi-million-dollar companies"
REV Website / Investor Materials
ALLEGED FALSE
SEC complaint states Burkenroad worked as a substitute preschool teacher, radio station promoter, and personal assistant...
Dress Barn and Stein Mart "on fire" with "strong cash flow" and "positive EBITDA"
Lopez investor email, February 18, 2021
ALLEGED FALSE
Internal financials show Dress Barn losses of $13.7M (2020) and $10.7M (2021). Stein Mart losses of $1.7M (2020) and $5....
"Never missed a payment to a single investor"
REV investor calls / promotional materials
ALLEGED FALSE
Investors began complaining of missed payments from at least early 2022. All investor payments ceased after the November...
REV portfolio companies operating with sustainable business model
REV offering documents and promotional materials
ALLEGED FALSE
SEC alleges none of REV's eight portfolio companies generated any profits. Unsecured notes offering up to 25% annualized...
Legitimate ecommerce acquisition and revival of retail brands
REV general marketing / media coverage
CONTESTED
REV did acquire digital/online rights to distressed retail brands (RadioShack, Pier 1, etc.). Operations existed but SEC...
Investors would receive promised returns from portfolio company operations
Offering documents / investor agreements
ALLEGED FALSE
SEC alleges at least $5.9M in investor returns were Ponzi-like payments sourced from new investor capital, not from oper...

* All "Alleged False" designations are based on allegations contained in SEC Complaint LR-26413 and have not been proven in court. Click rows to expand detail.

Timeline of Key Events

Chronological sequence of events from REV founding through SEC enforcement action

🏢
REV Founded
2019

Retail Ecommerce Ventures LLC founded by Taino 'Tai' Lopez and Alexander Mehr. The company begins acquiring online rights to distressed retail brand names.

👤
Maya Burkenroad Joins as COO
April 2020

Burkenroad, cousin to Lopez, is appointed COO and President of REV. According to the SEC, she is simultaneously represented on REV's website as having '10+ years managing multi-million-dollar companies.'

Alleged Fraud Period
April 2020 – Nov 2022

REV raises approximately $112 million from hundreds of investors through alleged fraudulent securities offerings across eight portfolio companies. Investors offered up to 25% annualized returns. SEC alleges none of the portfolio companies generated profits during this period.

📧
False Performance Claims Alleged
February 18, 2021

Lopez sends investor email claiming Dress Barn and Stein Mart are 'on fire' with 'positive EBITDA' and 'strong cash flow.' Internal financials show Dress Barn lost $13.7M in 2020 and Stein Mart lost $1.7M in 2020.

💸
Payment Issues Begin
Early 2022

Investors begin reporting missed payments. Despite claims that REV 'never missed a payment,' distribution problems emerge. New investor capital alleged to be used as Ponzi-like payments to older investors.

🎰
Las Vegas Investor Conference
November 2022

REV hosts an investor conference in Las Vegas. This marks the final phase before the scheme allegedly collapses. Burkenroad is involved in REV operations at this point.

📉
Financial Trouble Disclosed
December 2022

REV discloses financial difficulties. Investor payments cease entirely following the Las Vegas conference. Investors begin demanding repayment and launching complaints.

🚪
Burkenroad Departs REV
March 2024

Maya Burkenroad ceases her role as COO and President of REV as the company's operations wind down amidst investor complaints and regulatory scrutiny.

SEC Complaint Filed (LR-26413)
September 25, 2025

The U.S. Securities and Exchange Commission files civil charges against Lopez, Mehr, and Burkenroad in U.S. District Court, Southern District of Florida (Case No. 1:25-cv-24356). The SEC alleges a $112 million Ponzi-like fraud scheme.

Litigation Pending
Present

SEC civil enforcement action remains pending. No criminal charges identified. Final disposition of case and investor recovery prospects remain uncertain.

Critical Event
Warning Signal
Neutral Event

Risk Analysis Matrix

Categorized risk indicators with severity assessment based on SEC allegations and OSINT findings

RISK SEVERITY SCORES (0–100)

0255075100InvestmentReturnsPonzi StructureFundMisappropriationCredential FraudBusinessPerformanceGovernanceTransparencyRegulatory Risk
RISK CATEGORYSEVERITY
Investment StructureCritical
Financial OperationsCritical
Fund MisappropriationCritical
Credential IntegrityHigh
Business PerformanceCritical
Corporate GovernanceHigh
Investor TransparencyHigh
Regulatory ExposureCritical

KEY RED FLAGS IDENTIFIED

Unrealistic Return Promises

25% annualized returns significantly exceed typical market returns and VC benchmarks.

Circular Payment Structure

Alleged use of new investor funds to pay returns to existing investors — classic Ponzi hallmark.

Credential Misrepresentation

Material discrepancies between claimed executive experience and verified work history.

Operational Losses Concealed

All portfolio companies allegedly unprofitable while investors were told businesses were profitable.

Family Management Relationships

Burkenroad identified as cousin to co-founder Lopez — undisclosed conflict of interest.

No Independent Financial Oversight

Absence of a CFO; only three insiders controlled all bank accounts and financial decisions.

Adverse Media & Narrative Analysis

Synthesis of coverage from SEC.gov, Wall Street Journal, Yahoo Finance, and other sources

On September 25, 2025, the SEC filed civil charges alleging Burkenroad, Lopez, and Mehr orchestrated a $112 million fraudulent securities scheme. Coverage across financial media has been extensively negative, focusing on the exploitation of well-known retail brand names and the alleged deception of over 660 investors.

The SEC's core allegation — that investors were offered returns up to 25% annualized from businesses that were never profitable — has been widely reported. The alleged credential fabrication of Burkenroad has drawn particular attention as an indicator of a broader culture of deception within REV leadership.

REPUTATION ENGINEERING DETECTION

Credential Fabrication: REV's website represented Burkenroad as having "10+ years managing multi-million-dollar companies." The SEC alleges this was materially false and designed to create investor confidence. No evidence of astroturfing or coordinated positive PR campaigns was identified — the absence of puff pieces is consistent with the alleged scheme relying primarily on personal networks and direct solicitation.

SOURCE DISTRIBUTION BY TYPE

  • SEC Filings / Gov Records
  • Financial News Coverage
  • General Media
  • Social Media Signals

Approximate distribution of source types in this investigation

DOCUMENTED MEDIA COVERAGE

Official Filing
SEC.gov
SEC Charges Three Individuals With Conducting $112 Million Ponzi Scheme
Sep 25, 2025Enforcement Action
News
Wall Street Journal
SEC Charges Tai Lopez, Others With Running $112 Million Ponzi Scheme
Sep 25, 2025Negative
News
Yahoo Finance
Tai Lopez Charged by SEC in Alleged Retail Brand Ponzi Scheme
Sep 2025Negative
Feature
Mashable
How an alleged $112M Ponzi scheme unfolded around famous retail brands
Sep 2025Negative
Industry
Insurance Journal
SEC Files Fraud Charges in Retail Ecommerce Ventures Case
Sep 2025Negative
Industry
Retail Dive
REV and distressed retail brand acquisitions under SEC scrutiny
Sep 2025Negative

Digital Footprint & Historical Changes

Social media presence, online identity analysis, and narrative shift documentation

Maya Burkenroad maintains a limited public digital presence. Social media profiles on LinkedIn, Instagram, and Facebook were identified but substantive content was not publicly accessible during the investigation period.

The primary digital footprint exists through her corporate roles at REV and associated board positions at Tuesday Morning Corporation and Wilhelmina International. No personal websites or domain registrations were found under her name.

Note on Narrative Shifts: No specific evidence of deleted content, profile purges, or coordinated narrative shifts was identified during this investigation. The limited public online presence may itself reflect a deliberate low-profile digital strategy, though this cannot be confirmed.

LinkedIn
Profile exists; limited public content accessible during investigation
Identified
Instagram
Account exists; content not publicly accessible for review
Identified
Facebook
Account exists; minimal substantive public content found
Identified
Personal Website
No personal or professional website identified under Burkenroad name
Not Found
Domain Registrations
No WHOIS records found under Burkenroad name
Not Found
Twitter/X
No verified account identified during investigation
Unconfirmed

REPUTATION SIGNALS & COMMUNITY INTELLIGENCE

Public sentiment surrounding Maya Burkenroad is predominantly shaped by the SEC enforcement action and associated media coverage. Online discourse has focused on:

Investor Complaints

Social media and forum discussions document investor frustration regarding missed payments beginning in 2022.

Negative
Credential Scrutiny

Media coverage of the alleged credential misrepresentation has generated significant negative public commentary.

Negative
Brand Association

Coverage linking Burkenroad to the Tai Lopez brand — itself controversial — amplifies reputational risk.

Negative

Gaps & Unknowns

Areas where investigation data is incomplete, unavailable, or requires further verification

Offshore EntitiesUnknown

No explicit offshore entities or complex layering structures were identified beyond domestic corporate structures. International asset flows unverified.

State Court RecordsIncomplete

State-level civil or criminal proceedings are incomplete in this investigation. Federal SEC action is the primary documented litigation.

Criminal ChargesNot Found

No criminal charges identified as of investigation date. SEC action remains civil enforcement. DOJ referral status unknown.

Case DispositionPending

SEC litigation filed September 25, 2025 remains pending. No preliminary injunction ruling, consent order, or final judgment rendered as of investigation date.

Investor RecoveryUncertain

Distribution mechanisms and recovery prospects for affected 660+ investors remain uncertain. No receiver or disgorgement fund established publicly.

Educational BackgroundUnverified

Formal educational credentials of Burkenroad not verified through public records during this investigation.

Asset TracingIncomplete

Complete tracing of investor funds and alleged personal misappropriation not possible through OSINT alone. Requires court-supervised discovery.

Conclusion

This investigation documents publicly available information regarding Maya Burkenroad's role as COO of Retail Ecommerce Ventures and her involvement in SEC enforcement action LR-26413. The SEC alleges Burkenroad participated in fraudulent securities offerings, misrepresented credentials to investors, and aided violations of federal securities laws.

The evidence landscape presents a convergence of structural, financial, and personal conduct red flags consistent with the SEC's allegations of a coordinated securities fraud scheme: unrealistic return promises, lack of independent oversight, family relationships in key management positions, alleged credential fabrication, and Ponzi-like payment structures.

IMPORTANT LEGAL NOTE: All allegations against Maya Burkenroad remain unproven and subject to legal proceedings. She has not been convicted of any crime. This report presents investigative findings based solely on public OSINT sources and does not constitute a determination of guilt or liability. The subject is presumed innocent under the law.

Sources & References

Complete list of sources with dates and verification status — Verified / Allegation / Partial / Unverified

1SEC Filings & Litigation

Securities and Exchange Commission v. Taino Adrian Lopez, Alexander Farhang Mehr, and Maya Rose Burkenroad

September 25, 2025Verified

U.S. District Court for the Southern District of Florida, filed September 25, 2025

September 25, 2025Verified

SEC charges three with conducting $112 million Ponzi scheme

September 25, 2025Verified

2News Media Coverage

SEC Charges Tai Lopez, Others With Running $112 Million Ponzi Scheme

September 25, 2025Verified

Tai Lopez Charged by SEC in Alleged Retail Brand Ponzi Scheme

September 2025Verified

How an alleged $112M Ponzi scheme unfolded around famous retail brands

September 2025Verified

SEC Files Fraud Charges in Retail Ecommerce Ventures Case

September 2025Verified

REV and distressed retail brand acquisitions under SEC scrutiny

September 2025Verified

3Corporate & Registry Records

Business entity registration and corporate structure documentation

2019–2024Verified

Director appointment records for Maya Burkenroad

2020–2024Verified

Director appointment records for Maya Burkenroad

2020–2024Verified

4Digital & Social Media Records

Professional profile identified; limited public content available

Retrieved 2025Partial

Account identified; content not publicly accessible

Retrieved 2025Partial

Risk Index

* The Risk Index provides a composite assessment of the subject based on open-source intelligence, including regulatory, legal, financial, and network-related risk signals.

Potential Scam

VERDICT: Aggregate of 10 claim trust scores: 9+9+8+9+9+8+8+8+7+8 = 83/100. The elevated composite score reflects: (1) a primary-source SEC civil enforcement filing as the anchor document — the highest-authority regulatory source type; (2) convergence of structural, behavioral, and financial red flags across multiple independent risk categories; (3) verified credential misrepresentation supported directly by the SEC complaint; (4) documented Ponzi-like payment structure with a specific quantified figure ($5.9M); (5) absence of independent financial oversight confirmed through corporate structure analysis; (6) corroboration across major financial media outlets. Score is moderated — not at maximum — because: all charges remain civil allegations pending judicial determination; no criminal charges have been established; personal financial gain by Burkenroad specifically (vs. Lopez/Mehr) is not yet publicly quantified; and case disposition remains pending as of investigation date.

Risk Score
Index

83/100

Based on reviewed reviews & documented sources

Critical Risk

Burkenroad is alleged to have approved transfers of investor funds between REV portfolio companies contrary to the terms of the offering documents, per SEC Complaint LR-26413

9/10

Critical Risk

REV's website allegedly misrepresented Burkenroad as having "over 10 years of experience managing multi-million-dollar companies"; SEC alleges her verified pre-REV work history consisted of substitute preschool teacher, radio station promoter, and personal assistant to Lopez

9/10

High Risk

Burkenroad is alleged to have served as a bank account signatory alongside Lopez and Mehr — the only three signatories across all REV entities — enabling alleged commingling of investor funds with no independent financial oversight

8/10

Critical Risk

At least $5.9 million in payments to REV investors are alleged by the SEC to have constituted Ponzi-like distributions funded by new investor capital rather than from portfolio company operations

9/10

Critical Risk

Burkenroad is charged under Securities Act Section 17(a)(1) and 17(a)(3) and Exchange Act Section 10(b)/Rule 10b-5(a) and (c) for alleged participation in a fraudulent scheme raising approximately $112 million from 660+ investors (civil enforcement, not criminal)

9/10

High Risk

Burkenroad is alleged to have aided and abetted Lopez's and Mehr's material misrepresentations to investors under Securities Act Section 17(a)(2) and Exchange Act Section 10(b)/Rule 10b-5(b)

8/10

High Risk

Burkenroad is identified in the SEC complaint as the cousin of co-founder Tai Lopez; this undisclosed familial relationship within REV's executive control structure is cited as a governance risk and conflict-of-interest indicator

8/10

High Risk

Burkenroad served as COO and President of REV from approximately April 2020 through March 2024 — her only verifiable senior executive role during the entirety of the alleged $112 million fraudulent securities offering period

8/10

Moderate Risk

Burkenroad held director positions at Tuesday Morning Corporation and Wilhelmina International, Inc. during her tenure at REV; the SEC is seeking an officer-and-director bar that would prohibit future such appointments

7/10

High Risk

Adverse media coverage across Wall Street Journal, Yahoo Finance, Mashable, Insurance Journal, and Retail Dive characterizes Burkenroad's role in REV as part of an alleged $112 million Ponzi-like scheme; public sentiment is predominantly negative and reputationally damaging

8/10

* Each claim is assessed for risk based on available evidence, context, and source reliability. Scores reflect relative severity, not definitive conclusions.

Daniel Pruitt

Daniel Pruitt

A senior investigative analyst specializing in cross-border financial crime, sanctions evasion, and venture capital risk. With over a decade of experience across European and post-Soviet jurisdictions, they have led due diligence operations for global financial institutions, regulatory bodies, and litigation support teams — exposing complex ownership structures and high-risk subject profiles.

Photo Editing

Brian Castellano

Structure & Design

Michelle Donovan

Fact Checking

Diane Buchanan

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Verification Snapshot

This report is continuously updated using verified open-source intelligence. All additions and revisions undergo review before inclusion.

ANONYMOUS TIPS

3

Anonymous inputs from users

CORRECTIONS

1

Verified updates applied to this report

PUBLISHED DATE

Apr 6, 2026

Initial publication timestamp

LAST MODIFIED

Apr 29, 2026

Latest verified update applied

Scope & Limitations: This report is based on publicly available information and cited sources. It does not constitute a determination of wrongdoing. Corrections must be supported by verifiable documentation.

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