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Due Diligence

Jordi Greenham

  • Full Name
  • Jordi Greenham Asensio
  • Label
  • High Risk
  • Primary Role
  • Co-founder and former CEO, Homie
  • Operating Jurisdiction
  • Mexico
  • Industry Sector
  • PropTech / Long-term Residential Rentals
A = 0-25Low riskB = 26-50medium riskC = 51-75high riskD = 76-100critical riskC59 / 100POINTSRISK INDEX

ⓘ Weighted Risk Indicators

Jordi
Greenham Asensio

Jordi Greenham Asensio is the co-founder and former CEO of Homie, a Mexican long-term rentals startup. He resigned on February 16, 2020 following an internal Ethics Committee investigation into sexual harassment allegations made by a job applicant who reported receiving a late-night WhatsApp solicitation.

HIGH RISK

Primary Jurisdiction

Mexico

Former Role

CEO, Homie

Resignation Date

Feb 16, 2020

Risk Posture

High

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Section 01

Executive Summary

Key findings and risk signals identified through comprehensive OSINT analysis

Risk Classification

High Risk — Reputational & Conduct

Subject resigned from his CEO role following an internal ethics investigation into allegations of sexual harassment of a job applicant. Allegations involve alleged misuse of a corporate hiring process and a documented power imbalance, generating significant adverse media coverage in international tech press.

Conduct & Ethics Risk
88%
Reputational Risk
85%
Governance Risk
70%
Legal / Regulatory Risk
35%
Financial Crime Risk
15%

Snapshot Summary

Resigned as CEO of Homie on Feb 16, 2020 after internal Ethics Committee probe.

Allegation of late-night WhatsApp solicitation of a job applicant for paid sexual encounter.

Homie Board publicly disavowed his conduct in statements to TechCrunch.

Subject

Jordi Greenham Asensio

Entity Type

Individual

Primary Jurisdiction

Mexico

Investigation Period

Sep 2019 – Feb 2020

Intelligence Metrics

Verified Allegations
0
Internal Investigations
0
Adverse Media Articles
0
Jurisdictions
0

Core Focus Areas

— hover for definition · click to navigate

Key Findings

— click to expand

All information derived from publicly available OSINT sources. This report does not assert wrongdoing. All allegations remain unproven unless legally established in court.

Section 02

Identity & Background Verification

Verified identity information, citizenship status, education, and professional background

Identity Verification
OSINT Verified
JG

Jordi Greenham Asensio

SUBJECT OF INVESTIGATION

Co-founder and former CEO of Homie

Full Name

Jordi Greenham Asensio

Primary Role

Co-founder and former CEO, Homie

Operating Jurisdiction

Mexico

Mexico
Industry Sector

PropTech / Long-term Residential Rentals

Risk Classification

High

Verification Note

Identity confirmed via TechCrunch reporting and Homie Board statements.

Known Jurisdictions

Mexico

Professional Background

Career & Professional Timeline

Section 03

Corporate & Network Mapping

Associated entities, beneficial ownership analysis, and documented relationships

PRINCIPAL

INDIVIDUAL

PRIMARY CORPORATE

ENTITIES

RELATED ENTITIES &

CONTROVERSIES

Documented Relationships

Jordi Greenham Asensio
Co-founder / CEO
Homie
Homie
Series A lead investor
Equity International
Equity International
Founded by
Sam Zell
Homie Board Ethics Committee
Investigated
Jordi Greenham Asensio
Homie Board Ethics Committee
Board governance body
Homie

Network mapping based on publicly available corporate records. UBO chains may not be publicly disclosed.

Section 04

Adverse Media & Narrative Analysis

Media coverage analysis, fraud warnings, reputation red flags and investigative reporting

Total Reports

3

Critical Severity

1

High Severity

1

Investigative Sources

1

Adverse Media Assessment

Subject has been the subject of 3 adverse media reports from independent investigative sources.

All media sources are publicly accessible. Classification as adverse media reflects the editorial content of cited publications, not a legal determination of wrongdoing.

Section 05

Claims vs. Verifiable Reality

Systematic verification of public claims against documented evidence

Contradicted

0

Click to filter

Unverified

1

Click to filter

Partially Verified

1

Click to filter

Verified

1

Click to filter

Findings based on cross-referencing against OSINT sources, investigative publications, and public corporate records. Classification methodology follows OSINT verification standards.

Section 06

Timeline of Key Events

Chronological progression of documented events

20192020
2019
2019
2020
2020
2020
2020
2020
2020
Risk Level:
Critical
High
Medium
Low
Section 07

Risk Analysis Matrix

Comprehensive risk assessment across governance, legal, regulatory, and reputational dimensions

Composite Risk Score

59/ 100
Critical Risk

Risk Overview

Conduct & Ethics
88
Reputational
85
Governance
70
Legal & Regulatory
35
Financial Crime
15

Risk Dimensions — Click to Expand

Resigned following internal Ethics Committee investigation into sexual harassment allegations; conduct alleged in context of clear power imbalance.

Allegation Severity

Sexual solicitation of job applicant alleged.

90

Power Imbalance

CEO communicating with prospective hire.

92

Internal Findings

Resignation followed Ethics Committee probe.

82

Significant adverse coverage in international tech press; explicit reputational disavowal by former employer's board.

Media Exposure

TechCrunch primary; syndicated globally.

80

Board Disavowal

Homie publicly distanced itself from subject.

90

Alleged misuse of hiring channels for personal contact raises governance and recruitment-process concerns.

Hiring Process Misuse

LinkedIn/WhatsApp channels alleged as pretext.

75

Corporate Response

Board acted swiftly once informed.

60

No public criminal or civil legal proceedings identified; matter handled internally.

Criminal Exposure

No reported criminal charges.

30

Civil Litigation

No public civil suits identified.

35

No indicators of financial crime, fraud, or sanctions exposure identified in available open sources.

Sanctions

No matches in screened lists.

10

Fraud Indicators

None reported.

15

Forward-Looking Risk Scenarios

Future Workplace Conduct Recurrence

Probability

Medium

Impact

Severe

Risk that similar conduct could recur in future leadership roles absent remediation, given alleged pattern.

Civil Litigation Exposure

Probability

Low

Impact

High

Possibility of future civil action by complainant or others, though none publicly reported.

Reputational Drag on New Ventures

Probability

High

Impact

Moderate

Adverse media is durable and likely to surface in due diligence on any future executive role or fundraise.

Investor & Partner Wariness

Probability

Medium

Impact

Moderate

Institutional investors may apply heightened scrutiny to any future entity associated with subject.

Risk scores are assessments based on OSINT findings, not legally determined findings. All allegations remain unproven unless established in a court of law.

Section 08

Conclusion

Neutral assessment of investigation findings

Jordi Greenham Asensio, co-founder and former CEO of Mexican long-term rentals startup Homie, is the subject of a high-profile sexual harassment allegation that culminated in his resignation on February 16, 2020. The allegation — made by an anonymous job applicant via Facebook and reported by TechCrunch — describes a late-night WhatsApp message in which subject allegedly offered 3,000 pesos for a sexual encounter following months of contact under the pretext of a hiring process.

While the underlying message content is reported through the complainant's account, the corporate response is well-documented: Homie's Board Ethics Committee opened an investigation, the subject resigned within 48 hours, and the Board issued a public statement disavowing his conduct. No public criminal or civil legal proceedings have been identified, and the matter appears to have been resolved through internal corporate governance.

Open-source gaps remain: the complainant's identity is not public, the full content of the Ethics Committee's findings has not been released, and there is no public record of subject's response or subsequent professional activities. Forward-looking risks center on reputational durability, potential recurrence in future leadership contexts, and heightened due-diligence requirements for any future ventures associated with the subject.

Sources reviewed: TechCrunch (primary investigative reporting by Anna Escher), Yahoo Finance (syndication), Inventiva (international republishing), and aggregated OSINT databases. All findings should be read in light of the presumption of innocence with respect to unadjudicated allegations.

Disclaimer

This OSINT report is compiled from publicly available sources and is provided for informational and due-diligence purposes only. Allegations are reported as such and do not constitute findings of fact or guilt. The subject is entitled to the presumption of innocence in respect of any unproven claim.

Methodology

Sources triangulated across primary investigative reporting (TechCrunch), syndicated business news (Yahoo Finance), international republishing (Inventiva), and aggregated OSINT databases. Corporate statements verified against multiple outlets.

Investigation Period

September 2019 – February 2020 (event window); report compiled from open sources.

Source Categories

4

Primary Sources

1

Internal Investigations Referenced

3

Media Outlets

1

Jurisdictions

Risk Index

* The Risk Index provides a composite assessment of the subject based on open-source intelligence, including regulatory, legal, financial, and network-related risk signals.

High Risk

VERDICT: The risk profile centers on adverse media linked to allegations of sexual misconduct that reportedly led to resignation from a CEO role. Secondary risk categories include corporate governance, workplace culture oversight, and reputational exposure relevant to executive due diligence.

Risk Score
Index

59/100

Based on reviewed reviews & documented sources

High Risk

Jordi Greenham reportedly resigned from his position as CEO of Homie following allegations of sexual misconduct.

8/10

High Risk

Greenham is alleged to have engaged in misconduct that prompted internal review at Homie.

8/10

Moderate Risk

Greenham is linked to reputational concerns affecting Homie's public profile and investor confidence.

6/10

Moderate Risk

Greenham's departure as CEO is reported to have triggered leadership transition at Homie amid layoffs in the proptech sector.

5/10

Moderate Risk

Greenham is under scrutiny over corporate governance and HR oversight practices during his tenure as CEO.

6/10

High Risk

Greenham is alleged to be associated with workplace culture concerns reported during his leadership of Homie.

7/10

Low Risk

Greenham's name has been linked in news coverage to broader scrutiny of executive accountability in the U.S. real estate technology sector.

3/10

Moderate Risk

Greenham is reported to have stepped down without a publicly disclosed independent investigation outcome, raising transparency concerns.

5/10

Moderate Risk

Greenham's reported conduct as CEO is examined in the context of due diligence for future executive or board appointments.

6/10

Moderate Risk

Greenham remains associated with adverse media coverage regarding his prior executive role, which is relevant for ongoing reputational screening.

5/10

* Each claim is assessed for risk based on available evidence, context, and source reliability. Scores reflect relative severity, not definitive conclusions.

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Erik Lindqvist

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Photo Editing

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Structure & Design

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Fact Checking

Diane Buchanan

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Verification Snapshot

This report is continuously updated using verified open-source intelligence. All additions and revisions undergo review before inclusion.

ANONYMOUS TIPS

3

Anonymous inputs from users

CORRECTIONS

1

Verified updates applied to this report

PUBLISHED DATE

Apr 27, 2026

Initial publication timestamp

LAST MODIFIED

Apr 27, 2026

Latest verified update applied

Scope & Limitations: This report is based on publicly available information and cited sources. It does not constitute a determination of wrongdoing. Corrections must be supported by verifiable documentation.

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