Jordi
Greenham Asensio
Jordi Greenham Asensio is the co-founder and former CEO of Homie, a Mexican long-term rentals startup. He resigned on February 16, 2020 following an internal Ethics Committee investigation into sexual harassment allegations made by a job applicant who reported receiving a late-night WhatsApp solicitation.
Primary Jurisdiction
Mexico
Former Role
CEO, Homie
Resignation Date
Feb 16, 2020
Risk Posture
High
Executive Summary
Key findings and risk signals identified through comprehensive OSINT analysis
Risk Classification
Subject resigned from his CEO role following an internal ethics investigation into allegations of sexual harassment of a job applicant. Allegations involve alleged misuse of a corporate hiring process and a documented power imbalance, generating significant adverse media coverage in international tech press.
Snapshot Summary
Resigned as CEO of Homie on Feb 16, 2020 after internal Ethics Committee probe.
Allegation of late-night WhatsApp solicitation of a job applicant for paid sexual encounter.
Homie Board publicly disavowed his conduct in statements to TechCrunch.
Subject
Jordi Greenham Asensio
Entity Type
Individual
Primary Jurisdiction
Mexico
Investigation Period
Sep 2019 – Feb 2020
Intelligence Metrics
Core Focus Areas
— hover for definition · click to navigateKey Findings
— click to expandAll information derived from publicly available OSINT sources. This report does not assert wrongdoing. All allegations remain unproven unless legally established in court.
Identity & Background Verification
Verified identity information, citizenship status, education, and professional background
Jordi Greenham Asensio
SUBJECT OF INVESTIGATION
Co-founder and former CEO of Homie
Jordi Greenham Asensio
Co-founder and former CEO, Homie
Mexico
PropTech / Long-term Residential Rentals
High
Verification Note
Identity confirmed via TechCrunch reporting and Homie Board statements.
Known Jurisdictions
Professional Background
Career & Professional Timeline
Corporate & Network Mapping
Associated entities, beneficial ownership analysis, and documented relationships
PRINCIPAL
INDIVIDUAL
PRIMARY CORPORATE
ENTITIES
RELATED ENTITIES &
CONTROVERSIES
Documented Relationships
Network mapping based on publicly available corporate records. UBO chains may not be publicly disclosed.
Adverse Media & Narrative Analysis
Media coverage analysis, fraud warnings, reputation red flags and investigative reporting
Total Reports
3
Critical Severity
1
High Severity
1
Investigative Sources
1
Adverse Media Assessment
Subject has been the subject of 3 adverse media reports from independent investigative sources.
All media sources are publicly accessible. Classification as adverse media reflects the editorial content of cited publications, not a legal determination of wrongdoing.
Claims vs. Verifiable Reality
Systematic verification of public claims against documented evidence
0
Click to filter
1
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1
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1
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Findings based on cross-referencing against OSINT sources, investigative publications, and public corporate records. Classification methodology follows OSINT verification standards.
Timeline of Key Events
Chronological progression of documented events
Risk Analysis Matrix
Comprehensive risk assessment across governance, legal, regulatory, and reputational dimensions
Composite Risk Score
Risk Overview
Risk Dimensions — Click to Expand
Resigned following internal Ethics Committee investigation into sexual harassment allegations; conduct alleged in context of clear power imbalance.
Allegation Severity
Sexual solicitation of job applicant alleged.
Power Imbalance
CEO communicating with prospective hire.
Internal Findings
Resignation followed Ethics Committee probe.
Significant adverse coverage in international tech press; explicit reputational disavowal by former employer's board.
Media Exposure
TechCrunch primary; syndicated globally.
Board Disavowal
Homie publicly distanced itself from subject.
Alleged misuse of hiring channels for personal contact raises governance and recruitment-process concerns.
Hiring Process Misuse
LinkedIn/WhatsApp channels alleged as pretext.
Corporate Response
Board acted swiftly once informed.
No public criminal or civil legal proceedings identified; matter handled internally.
Criminal Exposure
No reported criminal charges.
Civil Litigation
No public civil suits identified.
No indicators of financial crime, fraud, or sanctions exposure identified in available open sources.
Sanctions
No matches in screened lists.
Fraud Indicators
None reported.
Forward-Looking Risk Scenarios
Future Workplace Conduct Recurrence
Probability
MediumImpact
SevereRisk that similar conduct could recur in future leadership roles absent remediation, given alleged pattern.
Civil Litigation Exposure
Probability
LowImpact
HighPossibility of future civil action by complainant or others, though none publicly reported.
Reputational Drag on New Ventures
Probability
HighImpact
ModerateAdverse media is durable and likely to surface in due diligence on any future executive role or fundraise.
Investor & Partner Wariness
Probability
MediumImpact
ModerateInstitutional investors may apply heightened scrutiny to any future entity associated with subject.
Risk scores are assessments based on OSINT findings, not legally determined findings. All allegations remain unproven unless established in a court of law.
Conclusion
Neutral assessment of investigation findings
Jordi Greenham Asensio, co-founder and former CEO of Mexican long-term rentals startup Homie, is the subject of a high-profile sexual harassment allegation that culminated in his resignation on February 16, 2020. The allegation — made by an anonymous job applicant via Facebook and reported by TechCrunch — describes a late-night WhatsApp message in which subject allegedly offered 3,000 pesos for a sexual encounter following months of contact under the pretext of a hiring process.
While the underlying message content is reported through the complainant's account, the corporate response is well-documented: Homie's Board Ethics Committee opened an investigation, the subject resigned within 48 hours, and the Board issued a public statement disavowing his conduct. No public criminal or civil legal proceedings have been identified, and the matter appears to have been resolved through internal corporate governance.
Open-source gaps remain: the complainant's identity is not public, the full content of the Ethics Committee's findings has not been released, and there is no public record of subject's response or subsequent professional activities. Forward-looking risks center on reputational durability, potential recurrence in future leadership contexts, and heightened due-diligence requirements for any future ventures associated with the subject.
Sources reviewed: TechCrunch (primary investigative reporting by Anna Escher), Yahoo Finance (syndication), Inventiva (international republishing), and aggregated OSINT databases. All findings should be read in light of the presumption of innocence with respect to unadjudicated allegations.




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